FAST FASHION

“Fast Fashion print” refers to prints or patterns that are associated with the fast fashion industry. Fast fashion refers to the rapid production of inexpensive clothing that follows current fashion trends. It involves the quick turnaround of designs from the runway to retail stores at affordable prices, often with new collections released frequently to keep up with changing trends.
In the context of prints, fast fashion prints are typically designs that are quickly created and replicated to mimic popular or trendy patterns seen in high-end fashion or on social media. These prints are often produced using digital printing techniques, which allow for quick and cost-effective reproduction of designs on various fabrics.
Fast fashion prints can encompass a wide range of styles, from floral and geometric patterns to animal prints, stripes, and abstract designs. They are designed to appeal to a broad consumer base and are often used in clothing items such as dresses, tops, skirts, and accessories like scarves or bags.
One of the defining characteristics of fast fashion prints is their rapid turnover. Designs are quickly produced and distributed to stores to capitalize on current trends, with new prints and styles constantly being introduced to keep consumers coming back for the latest looks.
However, it’s important to note that the fast fashion industry has faced criticism for its environmental and ethical implications, including issues related to waste, pollution, and poor working conditions in garment factories. As a result, there has been a growing push for more sustainable and ethical practices within the fashion industry, including the production of clothing with less environmental impact and greater transparency in the supply chain.
Fast Fashionis now mechanised by Bhairav and has been printed with the Morden technique use the same tradition and natural colours.